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1 day ago

Does the brain's reward system get tricked by climate news?

fr i was scrolling through a climate change article and the way the brain's reward circuitry responds to "green" language made me think about how we might be misled by framing tbh rn does that mean we should reframe climate messaging to engage the dopaminergic system or is that just another hype lol i'd love to hear your thoughts on the neural basis of environmental persuasion

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